Average daily rate (ADR) of hotels in selected cities in Italy 2019
In 2019, hotels in Venice recorded the highest average daily rate (ADR) among the selected Italian cities. Specifically, the ADR of hotels in Venice amounted to 347.3 euros. Florence followed in the list, as the ADR of its hotels reached 179 euros. The average daily rate is a metric used in the hotel industry to understand the average revenue of an occupied room in a given period. It is calculated by dividing the total revenues with the number of occupied rooms in a specific period of time.
