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Average number of ads per podcast in the U.S. Q4 2018 to Q4 2019

Based on an analysis of podcast advertising data in the top 400 podcasts in the United States, it was found that in the fourth quarter of 2019, the average number of ads in a podcast reached 3.2. In the preceding quarter, there was an average of 3.1 ads per podcast.

Average number of ads per podcast in the United States from 4th quarter 2018 to 4th quarter 2019

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Sources

Release date

April 2020

Region

United States

Survey time period

Q4 2018 to Q4 2019

Special properties

based on advertising data from the top 400 podcasts in the U.S., as ranked by Apple Podcasts

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Statistics on "Podcasts in the United Kingdom (UK)"

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