Most popular podcasts in Sweden as of October 2018, by listens

P3 Dokumentär was the podcast which had most weekly listens in Sweden as of April 2019, over one million Swedes. The show interviews people who took part in various events and it is hosted by Kristofer Hansson. Second in the ranking came Framgångspodden with over 500 thousand listens per week. P3 Dokumentär was also the podcast with the highest weekly reach that year with nearly 430 weekly reaches, which would say 430 unique listens during the evaluated time. The podcast which came second in this category was Alice & Bianca - Har du sagt A får du säga B, with 200 weekly reaches.

Podcast influencers

      Podcasts are an influencing platform and a study conducted in 2019 categorized the number of listeners and unique reaches per week for podcast influencers. If a podcast had up to 150 listeners per week it was categorized as micro influencer, while if it had over 150 listeners it was considered a macro influencer. The minimum unique reaches per week for a macro podcast influencer were 150. A macro influencer had income of at least 15 thousand Swedish kronor in 2019.

Podcasts throughout the years

      Listening to podcasts became popular in Sweden over the past years. While there were under 700 thousand weekly podcast listeners in Sweden at the beginning of 2015, this number grew to over 1.6 million listeners as of August 2018.

Most popular podcasts in Sweden as of October 2019, by weekly listens

Listens per week in thousands
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Release date

October 2019



Survey time period

October, 2019

Supplementary notes

The source adds the following information:
"A listen is a started or downloaded podcast. While the metric aims to capture that a podcast is heard it can't be guaranteed."

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Statistics on "Media usage in Sweden"

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