Most popular podcasts in Sweden as of August 2024, by listens
Sommar & Vinter i P1 was the podcast which had most weekly listens in Sweden as of August 2024, by around 2.9 million Swedes. Sommar i i P1 has existed in Sweden since 1959, and invited people in to discuss their stories and to play music. It is particularly popular in the summers. Second in the ranking came P3 Dokumentär was also the podcast with the highest weekly reach that year with over 560 weekly reaches.
Podcast influencers
Podcasts are an influencing platform and a study conducted in 2019 categorized the number of listeners and unique reaches per week for podcast influencers. If a podcast had up to 150 listeners per week it was categorized as micro influencer, while if it had over 150 listeners it was considered a macro influencer. The minimum unique reaches per week for a macro podcast influencer were 150. A macro influencer had income of at least 15 thousand Swedish kronor in 2019.
Podcasts throughout the years
Listening to podcasts became popular in Sweden over the past years. While there were under 700 thousand weekly podcast listeners in Sweden at the beginning of 2015, this number grew to over 1.6 million listeners as of August 2018.