- Media & Advertising›
- Media Usage›
Audio podcast consumption in the U.S. 2008-2019
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Audio podcast consumption in the U.S. 2008-2019
Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019

Podcast consumption in the U.S.
Once a niche format, podcasts have now become part of the mainstream media landscape. Between 2009 and 2019, the share of Americans who had ever listened to an audio podcast more than doubled, growing from 22 to 51 percent.As podcasts have grown in popularity, so has the variety of content available in the format. Some of the more popular podcast genres are music and comedy, but tens of millions of U.S. households have fans of sports, science, news and arts podcasts too. Podcasts are often also used as part of marketing strategies or to generate engagement between bloggers, news publications, or even different departments within a company. Like most forms of modern media, podcasts frequently include ads, and podcast ad revenue reached almost 480 million U.S. dollars in the United States in 2018. By 2021, it is expected that advertising revenue in this sector will grow by around 200 million each year and will exceed one billion U.S. dollars in 2021.
For U.S. consumers, podcasts are not just a source of inspiration or a way to escape from daily life but also an opportunity to educate themselves. In a survey held in early 2019, the majority of respondents said that their main reason for listening to podcasts was to learn new things. There are podcasts on philosophy, history, travel, and business, as well as much more including content aimed solely at educating children.
Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019
Share of respondents | |
---|---|
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
Share of respondents | |
---|---|
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Please be patient - this may take a moment
Description
Source
More information
Podcast consumption in the U.S.
Once a niche format, podcasts have now become part of the mainstream media landscape. Between 2009 and 2019, the share of Americans who had ever listened to an audio podcast more than doubled, growing from 22 to 51 percent.As podcasts have grown in popularity, so has the variety of content available in the format. Some of the more popular podcast genres are music and comedy, but tens of millions of U.S. households have fans of sports, science, news and arts podcasts too. Podcasts are often also used as part of marketing strategies or to generate engagement between bloggers, news publications, or even different departments within a company. Like most forms of modern media, podcasts frequently include ads, and podcast ad revenue reached almost 480 million U.S. dollars in the United States in 2018. By 2021, it is expected that advertising revenue in this sector will grow by around 200 million each year and will exceed one billion U.S. dollars in 2021.
For U.S. consumers, podcasts are not just a source of inspiration or a way to escape from daily life but also an opportunity to educate themselves. In a survey held in early 2019, the majority of respondents said that their main reason for listening to podcasts was to learn new things. There are podcasts on philosophy, history, travel, and business, as well as much more including content aimed solely at educating children.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- 2008 to 2019
- Number of respondents
- 2014: 2,023; 2015: 2,002; 2016: 2,001; 2017: 2,000; 2018: 2,000; 2019: 1,500
- Age group
- 12 years and older
- Method of interview
- Telephone interview
- Supplementary notes
- *New definition starting in 2013. One definition of podcasting is downloading various types of online audio and video programs or shows, in the form of digital files you can listen to or view at any time you choose. Some examples of podcasting might include a talk show or a hosted music program. Podcasting does NOT refer to the downloading of individual MP3s or songs or movies.
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2008 to 2019
- Number of respondents
- 2014: 2,023; 2015: 2,002; 2016: 2,001; 2017: 2,000; 2018: 2,000; 2019: 1,500
- Age group
- 12 years and older
- Method of interview
- Telephone interview
- Supplementary notes
- *New definition starting in 2013. One definition of podcasting is downloading various types of online audio and video programs or shows, in the form of digital files you can listen to or view at any time you choose. Some examples of podcasting might include a talk show or a hosted music program. Podcasting does NOT refer to the downloading of individual MP3s or songs or movies.
Other statistics on the topic
Podcasting IndustryYou only have access to basic statistics.
This statistic is not included in your account!
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate solution including all features.
Prices do not include sales tax.






All Information
in one Presentation
- 99 page/s
- English
- pptx
- Detailed references
Everything On "Streaming in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
- Market overview
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Number of podcasts subscribed to by consumers in the United States as of February 2019Podcast subscriptions by U.S. consumers in 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019Share of U.S. adults aware of the term podcasting 2006-2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019Share of U.S. consumers who listen to audio podcasts 2006-2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019Audio podcast consumption in the U.S. 2008-2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019Weekly podcast consumption in the U.S. 2013-2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Consumer behavior
- Leading reasons for listening to podcasts in the United States as of February 2019Leading reasons for listening to podcasts in the U.S. 2019
- Leading locations for listening to podcasts in the United States as of February 2019Frequent locations for listening to podcasts by U.S. 2019
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018Frequency of podcast news consumption in the U.S. 2018
- Demographics
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by genderMonthly podcast consumers in the U.S. 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicityDistribution of monthly podcast consumers in the U.S. 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Device and source usage
- Preferred devices for playing podcasts among adults in the United States as of February 2019Devices used to play podcasts in the United States in 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by statePodcast download share from Spotify in the U.S. 2018-2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by sourceShare of time spent listening to audio sources by U.S. podcast listeners 2018
- Top podcasts
- Leading podcast publishers in the United States in October 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in October 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Preferred podcast providers among adults in the United States as of March 2019Podcast providers in the United States 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)NPR: number of podcast users 2014-2018
- Weekly podcast consumption in the U.S. 2013-2019
- Preferred length of podcasts in Denmark 2018
- Monthly podcast consumers in the U.S. 2019, by gender
- Share of daily non-work-related podcast usage in Finland 2016, by age group
- Frequency of listening to podcasts in Norway 2018, by generation
- Podcast listening in Finland 2018, by podcast type
- Survey on podcast listening in Norway 2016, by genre
- Reasons for podcast listening in Finland 2018
- Survey on devices for listening to podcasts in Norway 2016, by frequency
- Devices used for podcast listening in Finland 2018
- Survey on locations or activities when listening to podcasts in Norway 2016
- Knowledge on how to listen to podcasts in Denmark 2018, by age
- Monthly frequency of podcast listening in Finland 2018, by age group
- Survey on frequency of listening to podcasts in Norway 2016
- Frequency of podcast listening in Finland 2018, by gender
- Preferred payment method for podcast in the United States in 2017, by gender
- Weekly podcast listening in Germany Q4 2018, by age
- Trust in information found through online videos and podcasts in Sweden 2018
- Media service usage in France 2019
- Other information service activities n.e.c. revenue in Malta 2010-2022
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
- Demographics
- Economy
- Education & Science
- Politics & Government
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
...and make my research life easier.
You need at least a Premium Account to use this feature.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.