Distribution of podcast advertising in the U.S. Q4 2018 - Q4 2019, by campaign type

Published by Michele Majidi, May 4, 2023
Based on an analysis of podcast advertising data in the top 400 podcasts in the United States, it was found that in the fourth quarter of 2019, brand ads represented 32 percent of advertising occurences in podcasts at that time. In contrast, direct response ads accounted for 60 percent of occurences in the same quarter.

Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2020

Region

United States

Survey time period

Q4 2018 to Q4 2019

Special properties

based on advertising data from the top 400 podcasts in the U.S., as ranked by Apple Podcasts

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

9

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Podcast industry in FrancePodcasting Industry
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu