Based on an analysis of podcast advertising data in the top 400 podcasts in the United States, it was found that in the fourth quarter of 2019, brand ads represented 32 percent of advertising occurences in podcasts at that time. In contrast, direct response ads accounted for 60 percent of occurences in the same quarter.
Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type
Characteristic
Brand advertising
Direct response
Other
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Westwood One. (April 27, 2020). Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Westwood One. "Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type." Chart. April 27, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Westwood One. (2020). Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Westwood One. "Distribution of Podcast Advertising in The United States from 4th Quarter 2018 to 4th Quarter 2019, by Campaign Type." Statista, Statista Inc., 27 Apr 2020, https://www.statista.com/statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Westwood One, Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type Statista, https://www.statista.com/statistics/1124132/distribution-podcast-advertising-usa-campaign-type/ (last visited September 01, 2024)
Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type [Graph], Westwood One, April 27, 2020. [Online]. Available: https://www.statista.com/statistics/1124132/distribution-podcast-advertising-usa-campaign-type/