COVID-19 impact on online purchases in India 2020

Published by A. Minhas, Mar 17, 2022
Online purchases did not surge during the coronavirus (COVID-19) pandemic in India. According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 29 percent of respondents said that they purchased less online during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020

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In cooperation with
Rakuten Insight
Release date

June 2020

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

23,651 respondents

Age group

16 years and older

Special properties

among 6,253 female and 17,398 male respondents

Method of interview

Online survey

Supplementary notes

Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?

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Statistics on " Shopping behavior in India "

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Statistics on Shopping behavior in India

Overview

5

Purchase channels

6

Online shopping

5

Holiday shopping

6

COVID-19 Impact

3

Further related statistics

19

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Topics

Shopping behavior in IndiaConsumer shopping behavior in IndonesiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North Africa
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