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COVID-19 impact on online purchases in India 2020 by age

Published by Statista Research Department, Mar 24, 2021
According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, respondents who were 55 years and older had purchased more online during the pandemic compared to other age groups. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age

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© Statista 2021

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Source

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In cooperation with
Rakuten Insight
Release date

June 2020

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

23,651 respondents

Age group

16 years and older

Special properties

among 6,253 female and 17,398 male respondents

Method of interview

Online survey

Supplementary notes

Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?

The survey was conducted among
8,884 respondents aged 16 to 24 years,
9,516 respondents aged 25 to 34 years,
3,422 respondents aged 35 to 44 years,
1,202 respondents aged 45 to 54 years and
627 respondents aged 55 years and older.

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