According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, majority of respondents said that they purchased dry food items online during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Frequently purchased online food products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender
among 3,158 female and 8,141 male respondents who purchased online.
Method of interview
Online survey
Supplementary notes
Original survey question:
Which food items did you purchase most frequently online/ on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)
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Rakuten Insight. (June 11, 2020). Frequently purchased online food products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/1128421/india-coronavirus-frequent-online-food-products/
Rakuten Insight. "Frequently purchased online food products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender ." Chart. June 11, 2020. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/1128421/india-coronavirus-frequent-online-food-products/
Rakuten Insight. (2020). Frequently purchased online food products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender . Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/1128421/india-coronavirus-frequent-online-food-products/
Rakuten Insight. "Frequently Purchased Online Food Products during The Coronavirus (Covid-19) Pandemic in India as of May 2020, by Gender ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128421/india-coronavirus-frequent-online-food-products/
Rakuten Insight, Frequently purchased online food products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender Statista, https://www.statista.com/statistics/1128421/india-coronavirus-frequent-online-food-products/ (last visited July 03, 2022)
