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Online purchase intention after COVID-19 lockdown India 2020 by gender

According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, 85 percent of females and 86 percent of males stated that they would continue buying products online even when businesses are open and social distancing measures are lifted. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

17,440 respondents

Age group

16 years and older

Special properties

among 4,683 female and 12,757 male respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you think you would continue purchasing these items online even after businesses are open and social distancing measures are lifted?

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