In 2020, the most important factors influencing purchase for 75 percent of polled Russian consumers was the availability of payment methods. The second most important factor was the security of payment methods, as per 56 percent of the respondents. Cashback was the least mentioned, by around 20 percent of the participants
Payment options influencing purchase decision making among Russian customers in 2020, by type**
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Data Insight (RU). (July 7, 2020). Payment options influencing purchase decision making among Russian customers in 2020, by type** [Graph]. In Statista. Retrieved January 23, 2021, from https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU). "Payment options influencing purchase decision making among Russian customers in 2020, by type**." Chart. July 7, 2020. Statista. Accessed January 23, 2021. https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU). (2020). Payment options influencing purchase decision making among Russian customers in 2020, by type**. Statista. Statista Inc.. Accessed: January 23, 2021. https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU). "Payment Options Influencing Purchase Decision Making among Russian Customers in 2020, by Type**." Statista, Statista Inc., 7 Jul 2020, https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU), Payment options influencing purchase decision making among Russian customers in 2020, by type** Statista, https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/ (last visited January 23, 2021)