In 2020, the most important factors influencing purchase for 75 percent of polled Russian consumers was the availability of payment methods. The second most important factor was the security of payment methods, as per 56 percent of the respondents. Cashback was the least mentioned, by around 20 percent of the participants
Payment options influencing purchase decision making among Russian customers in 2020, by type**
Permanent residents who paid for goods and services with any payment method over the last 30 days
Method of interview
Online survey
Supplementary notes
* The original survey question stated the following: "please select no more than three factors that are most important to you when making a decision about the purchase."
** The survey was conducted before the onset of the coronavirus epidemic and associated mass restrictions.
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Data Insight (RU). (July 7, 2020). Payment options influencing purchase decision making among Russian customers in 2020, by type** [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU). "Payment options influencing purchase decision making among Russian customers in 2020, by type**." Chart. July 7, 2020. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU). (2020). Payment options influencing purchase decision making among Russian customers in 2020, by type**. Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU). "Payment Options Influencing Purchase Decision Making among Russian Customers in 2020, by Type**." Statista, Statista Inc., 7 Jul 2020, https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/
Data Insight (RU), Payment options influencing purchase decision making among Russian customers in 2020, by type** Statista, https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/ (last visited January 21, 2022)
