Russia: payment options influence on purchase decision making 2020

In 2020, the most important factors influencing purchase for 75 percent of polled Russian consumers was the availability of payment methods. The second most important factor was the security of payment methods, as per 56 percent of the respondents. Cashback was the least mentioned, by around 20 percent of the participants

Payment options influencing purchase decision making among Russian customers in 2020, by type**

Characteristic	Share of respondents
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Release date

July 2020

More information

Region

Russia

Survey time period

February to March 2020**

Number of respondents

1,602 respondents

Age group

18-64 years

Special properties

Permanent residents who paid for goods and services with any payment method over the last 30 days

Method of interview

Online survey

Supplementary notes

* The original survey question stated the following: "please select no more than three factors that are most important to you when making a decision about the purchase."

** The survey was conducted before the onset of the coronavirus epidemic and associated mass restrictions.

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