Businesses and consumers in online transactionsThe Japanese e-commerce landscape maintains a shopping environment centered around a variety of trusted domestic online retail sites. Even though cross-border e-commerce has benefitted from emerging trends like K-Pop in major overseas markets, surcharges on delivery fees due to the island nation’s geographical position limit its significance.
B2B e-commerce is built on the gradual digital transformation of businesses in Japan, as digital processes and services are promoted by the national government to replace outdated systems. The B2C e-commerce market is dominated by online marketplaces that operate as one-stop solutions for shoppers. The mobile-based application Mercari is a key player along with the re-commerce platforms of major B2C companies like Rakuten, Yahoo Shopping, and Amazon Marketplaces.