• Russia: key payment services for shopping, by type 2020

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In 2020, almost 60 percent of the polled audience stated that the most important feature for users is a refund. In addition to a refund, it is also important to have different payment instruments and the possibility of a deferred payment-to freeze the amount on the account until the product or service is received.

Payment services influencing purchase decision-making among Russian customers in 2020, by category**

Characteristic	Very important	Rather important	Rather unimportant	Not important at all
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Release date

July 2020

More information

Region

Russia

Survey time period

February to March 2020*

Number of respondents

1,602 respondents

Age group

18-64 years

Special properties

Permanent residents who paid for goods and services with any payment method over the last 30 days

Method of interview

Online survey

Supplementary notes

* The survey was conducted before the onset of the coronavirus epidemic and associated mass restrictions.

** The original survey question stated the following:"how important is each of the features to you when paying for a product or service".