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Daily media consumption in India 2020 by type

Published by
Tanushree Basuroy,
Mar 19, 2021
Television accounted for the highest share of daily media consumption among the population in India in 2020. Compared to other media, over three hours were spent watching TV, while mobile/laptop or desktop usage ranked second at over 1.5 hours daily during the same time period. On average, five hours were spent on media usage that year - digital or otherwise on a daily basis in the country.

Average daily media consumption across India in 2020, by type (in hours.minutes)

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Source

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Release date

May 2020

Region

India

Survey time period

April 2020

Age group

18 years and older

Special properties

according to the source, time spent includes all time spent regardless of multi-tasking.

Supplementary notes

* excludes digital.

** includes all internet activities on mobile, desktop and laptop.

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