Television accounted for the highest share of daily media consumption among the population in India in 2020. Compared to other media, over three hours were spent watching TV, while mobile/laptop or desktop usage ranked second at over 1.5 hours daily during the same time period. On average, five hours were spent on media usage that year - digital or otherwise on a daily basis in the country.
Average daily media consumption across India in 2020, by type
(in hours.minutes)
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eMarketer. (May 12, 2020). Average daily media consumption across India in 2020, by type (in hours.minutes) [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1153882/daily-media-consumption-by-type-india/
eMarketer. "Average daily media consumption across India in 2020, by type (in hours.minutes)." Chart. May 12, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1153882/daily-media-consumption-by-type-india/
eMarketer. (2020). Average daily media consumption across India in 2020, by type (in hours.minutes). Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1153882/daily-media-consumption-by-type-india/
eMarketer. "Average Daily Media Consumption across India in 2020, by Type (in Hours.Minutes)." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1153882/daily-media-consumption-by-type-india/
eMarketer, Average daily media consumption across India in 2020, by type (in hours.minutes) Statista, https://www.statista.com/statistics/1153882/daily-media-consumption-by-type-india/ (last visited June 25, 2022)