Media usage in Germany - statistics & facts

Radio, books and newspapers still remain the types of media which attract the broadest user group with at least occasional usage in Germany. During a survey conducted in 2021, 90 percent of German media users listened to the radio and 84 percent read books. Meanwhile, that same year, newspapers, including both printed and e-papers, were read by 75 percent of respondents.
Regarding daily media usage time, German media consumers spent an average of 238 minutes a day watching TV, 100 minutes listening to the radio and 149 minutes on the internet in 2021. Among the devices used for personal media consumption in 2021, smartphones were the most popular at 92 percent.

In 2021, 34.87 million people listened to the radio daily. According to a study conducted that same year on the daily reach of German radio, an almost even share of male and female listeners were reached. Another evaluation showed that 36 percent of respondents occasionally listened to live radio online.

The number of internet users in Germany has shown consistent growth and subsequent stable development. Meanwhile, with the rise of mobile device use, growth was also visible in the share of mobile internet users.
Developments in the digital media landscape in particular have influenced the existence of German print media. As of 2021, 37.47n people still read newspapers several times a week during their free time. However, figures on the circulation of daily newspapers in Germany show a continuing trend of decrease.

Interesting statistics

In the following 8 chapters, you will quickly find the 60 most important statistics relating to "Media usage in Germany".


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