Media usage in Europe - Statistics & Facts
Interesting statistics
In the following 4 chapters, you will quickly find the 25 most important statistics relating to "Media usage in Europe".
Statistics on the topic
As of 2016, 80 percent of Europeans watched TV on a television set every day or almost every day. The country with the most individuals viewing TV on a TV set was Portugal, with a share of 94 percent, followed by Bulgaria and Belgium (92 percent each). Traditional television was not as popular in Luxembourg and Sweden, where roughly two thirds of respondents used TV sets (almost) every day. However, the share of the Swedes watching online television rose highly, especially among younger age groups – in 2011, 32 percent of 15 to 24 year olds watched internet TV daily, while the share was already 55 percent in 2016.
After television and the internet, radio is considered to be the third most important medium in the European countries. Based on the survey mentioned above, the usage of radio remained stable in the past years, reaching 61 percent of individuals in 2016. In addition, radio had the highest level of trust – the share of Europeans who tended to trust this medium was 59 percent that year. In comparison, only 21 percent had confidence in social networks. Radio was most popular in Germany and Ireland, with 65 percent of daily users in each country. Slovenia (62 percent) and Austria (60 percent) came in second and third place respectively.
Compared to other media the written press has the lowest reach. In the Netherlands, for instance, less than half of individuals were reached by newspapers in 2015 – down from a share of 66.6 percent in 2010. A similar development can be seen in Norway; Whereas Norwegians spent almost 30 minutes per day reading newspapers in 2005, ten years later the daily time spent amounted to an average of 16 minutes. In this respect, older age groups in particular tend to use printed media. In 2015, individuals aged 67 to 79 years spent 44 minutes on reading newspapers. 25 to 44 year-olds read newspapers for just 9 minutes per day.
Overview
Television
Internet
Radio and print media
Important key figures
The most important key figures provide you with a compact summary of the topic of "Media usage in Europe" and take you straight to the corresponding statistics.
Television
Radio
Print media
- Share of individuals reached by all newspapers per edition in the Netherlands in 201840.4
- Average daily time spent reading newspapers per capita in France in 201819min
- Average time spent reading a magazine by women in Finland in 201668min
- Share of individuals who read books daily in Sweden in 201839%
Online media
- Most used site to watch online videos in Italy in 2015Online video site/app
- Number of internet users who used the internet for listening to the radio frequently in Germany in 201644.44m
- Share of individuals who read online newspapers daily in Norway in 201752%
- Share of individuals reading or downloading online news, newspapers or magazines in Great Britain in 201669%
