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Share of kids e-commerce website traffic in the U.S. 2020, by device

Published by Statista Research Department, Jul 7, 2022
In June 2020, direct traffic accounted for over 62 percent of visits to kids e-commerce websites in the United States, indicating a strong brand preference and product awareness among parent consumers. Search traffic accounted for a further 24.3 percent of traffic in the segment.

Distribution of kids e-commerce website traffic in the United States in June 2020, by device

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