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Share of kids e-commerce website traffic in the U.S. 2020, by device

Published by Joseph Johnson, Jan 27, 2021
In June 2020, direct traffic accounted for over 62 percent of visits to kids e-commerce websites in the United States, indicating a strong brand preference and product awareness among parent consumers. Search traffic accounted for a further 24.3 percent of traffic in the segment.

Distribution of kids e-commerce website traffic in the United States in June 2020, by device

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Source

In cooperation with
SEMrush
Release date

August 2020

Region

United States

Survey time period

June 2020

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