Online Search

Statistics and Market Data on Online Search

Online Search statistics This page provides statistics, facts and market data related to online search engines. This includes information on segments and industries such as search engine usage, market reach, search volume as well as statistics on demographics and use.

Online search is one of the most popular web activities worldwide. Internet users can search for information on the World Wide Web using search engines or global search portals such as Google, Yahoo and other local variants such as Yandex, Baidu or Naver. The results are usually presented on search engine result pages with items ranked by relevancy and other factors determined by the search engines search algorithm.

Google is the worldwide search market leader with a constant global market share around 90 percent. In the United States, Google is also ranked first among unique visitors and core searches. Recent online search figures indicate heavy online search usage in European countries. Web search is frequently used during online travel planning or product research and has been vital in the growth of mobile commerce and smartphone shopping. Current statistics show that shoppers use their mobile devices to utilize online search before and during shopping, as mobile search helps them find opening hours, pricing comparisons and product information. Mobile search on smart devices has thus become a fixed part of brick-and-mortar retail.

To increase the visibility of their products and appear at the top of search engine results, companies have to optimize their websites through SEO, short for search engine optimization.

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