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Brazil: share of e-commerce enterprises on social media 2016-2020

In 2020, almost 69 percent of e-commerce enterprises in Brazil were present on social media, down from over 80 percent of online shops in 2018. Facebook, Instagram, and Twitter had the highest market share among social media websites in Brazil.

Percentage of e-commerce enterprises on social media in Brazil from 2016 to 2020

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Sources

Release date

August 2020

Region

Brazil

Survey time period

2016 to 2020

Number of respondents

28 million Brazilian websites*

Supplementary notes

* Number of websites analyzed in the first week of August 2020.

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