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Market scale of art and art-related products Japan 2019, by type

Japanese-style painting, so-called nihonga, was the biggest market among various types of art and art-related products in Japan, reaching over 51 billion Japanese yen in 2019. Nihonga refers to paintings that are created using traditional Japanese materials such as washi (Japanese paper), eginu (silk canvas), and sumi (Japanese ink). The market size of art-related products like posters, postcards, art books, and merchandise was estimated to reach around 49 billion yen during the measured period.

Market size of works of art and art-related products in Japan in 2019, by type

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Release date

March 2020



Survey time period


Special properties

figures are estimated based on a market survey

Supplementary notes

*Art-related products.

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.

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Statistics on "Art and culture industry in Japan"

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