A 2021 study identified the most popular channels used by high net worth (HNW) art collectors worldwide to purchase art and antiques that year. According to the report, dealers were the most conventional approach for HNW collectors to buy art. Overall, 44 percent of surveyed collectors relied on dealers' websites to purchase art, while 42 percent visited the dealers' galleries. Meanwhile, roughly a third of the survey sample used online third-party platforms, and 31 percent purchased art via Instagram in 2021.
Leading channels used by high net worth (HNW) art collectors to purchase art and antiques worldwide in 2021
The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in both 2020 and 2021.
The source specified that the surveyed high net worth collectors were from the following markets: the United States, the United Kingdom, Germany, France, Italy, Mainland China, Hong Kong SAR, Taiwan, Singapore, and Brazil.
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Art Basel, & UBS. (March 29, 2022). Leading channels used by high net worth (HNW) art collectors to purchase art and antiques worldwide in 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1269344/leading-channels-used-by-high-net-worth-collectors-to-purchase-art-worldwide/
Art Basel, und UBS. "Leading channels used by high net worth (HNW) art collectors to purchase art and antiques worldwide in 2021." Chart. March 29, 2022. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1269344/leading-channels-used-by-high-net-worth-collectors-to-purchase-art-worldwide/
Art Basel, UBS. (2022). Leading channels used by high net worth (HNW) art collectors to purchase art and antiques worldwide in 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1269344/leading-channels-used-by-high-net-worth-collectors-to-purchase-art-worldwide/
Art Basel, and UBS. "Leading Channels Used by High Net worth (Hnw) Art Collectors to Purchase Art and Antiques Worldwide in 2021." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1269344/leading-channels-used-by-high-net-worth-collectors-to-purchase-art-worldwide/
Art Basel & UBS, Leading channels used by high net worth (HNW) art collectors to purchase art and antiques worldwide in 2021 Statista, https://www.statista.com/statistics/1269344/leading-channels-used-by-high-net-worth-collectors-to-purchase-art-worldwide/ (last visited June 30, 2022)
