South Korea: Korean fashion global popularity by country 2022

According to a survey on the global popularity of South Korean cultural content in 2022, Korean fashion was the most popular among Malaysian respondents as around 61 percent of the respondents stated that Korean fashion was very popular in their country. More than 50 percent of respondents in other countries such as the United Arab Emirates, Vietnam, and Indonesia stated that Korean fashion was very popular in their countries.

Popularity of South Korean fashion worldwide in 2022, by country

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Release date

March 2023

More information

Region

Worldwide, South Korea

Survey time period

November 11 to December 7, 2022

Age group

15-59 years old

Special properties

response rate of "very popular"

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.

Original question: "How popular do you think Korean fashion is in your country at the moment?"

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