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Major consumer expectations of fruit drinks in Japan 2020

According to a survey conducted in August 2020 in Japan, around 38 percent of respondents stated that they expected fruit-based beverages to be good for their health. In connection with the health-related expectations, almost one in three consumers expected fruit juices to provide nutrients, such as vitamins.
Fruit juices are a minor segment of the Japanese non-alcoholic beverages market. Major market players include Kagome Co., Ltd., Suntory Beverage & Food Limited, as well as Dole Japan, Ltd., among others.

Leading expectations in regards to fruit-based beverages in Japan as of August 2020

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Release date

September 2020



Survey time period

August 1 to 5, 2020

Number of respondents


Age group

10 years and older

Special properties

five leading answers; multiple answers were allowed

Method of interview

Online survey

Supplementary notes

*Out of an initial survey sample of 10,196 respondents, 33.9 percent stated that they did not drink fruit-based beverages. The question was directed at the remaining respondents who drank fruit-based beverages.

Original question: "What are your expectations regarding fruit-based beverages?"

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Statistics on "Non-alcoholic beverages industry in Japan"

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