In Spain, an average of 36.7 liters of soft drinks are consumed per person per year, with cola-flavored drinks being consumers’ top preference. Of the different varieties of Cola drinks available on the market, Spanish households prefer Diet Cola drinks over standard Cola with added sugars; as well as caffeinated over non-caffeinated. Soft drink consumers’ favorite brand is Coca-Cola, and this fact can be reflected on the turnover of the Spanish subsidiary Coca-Cola España, which ranked at the top of the soft drink market at almost three billion euros in 2018. This figure is more than double that of the two companies that followed: Schweppes and J García Carrión, which registered turnovers of 534.5 million euros and 532 million euros respectively during the same period.
Orange and lemon sodas also have a place on the Spanish market, with households recording consumption levels of 198.2 million kilograms for the former and 121.7 million kilograms for the latter in 2019. Sports drinks are also very popular in Spain, with Spanish households consuming approximately 126 million kilograms of this product in 2018. The most outstanding sports drink brand in Spain is Aquarius, according to the latest figures.
Despite the fact that Spain, as many other countries, is experiencing an exceptional growth in consumer sales by means of e-commerce channels, soft drinks are still mostly purchased in brick-and-mortar shopping venues, with over 90 percent of the total sales in 2018. Most of these sales were performed in supermarkets, with about 74 percent of the share; and hypermarkets that held 17 percent of the sales of soft drinks in Spain as of the same year.