Soft drinks have a long history in the beverage industry. Initially marketed as pharmaceutical products, soft drinks have evolved along with the taste and needs of consumers, so much so that in this day and age a person enjoying one of these drinks with their meal is a common sight.
Orange and lemon sodas also have a place on the Spanish market, with households recording consumption levels of 198.2 million kilograms for the former and 121.7 million kilograms for the latter in 2019. Sports drinks are also very popular in Spain, with Spanish households consuming approximately 126 million kilograms of this product in 2018.
Despite the fact that Spain, as many other countries, is experiencing an exceptional growth in consumer sales by means of e-commerce channels, soft drinks are still mostly purchased in brick-and-mortar shopping venues, with over 90 percent of the total sales in 2018. Most of these sales were performed in supermarkets, with about 74 percent of the share; and hypermarkets that held 17 percent of the sales of soft drinks in Spain as of the same year.
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Research Expert covering global food topics with a focus on the French, Spanish, and LATAM markets