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Attitudes to ads among Polish cinemagoers 2019

Published by G. Wanat, Oct 6, 2020
In 2019, almost 60 percent of Polish cinemagoers declared that watching advertisements was a waste of time. Moreover, 52 percent of respondents stated that they rarely noticed newspaper and magazine ads.

Attitudes to advertisements among people who go to the cinema in Poland in 2019

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Sources

Release date

December 2019

Region

Poland

Survey time period

Q4 2018 to Q3 2019

Number of respondents

9,402*

Age group

15-75 years

Special properties

People who have gone to the cinema in the past 12 months

Supplementary notes

* Data collected from two types of respondents:
People who have gone to the cinema in the past 12 months, N=9,402
People who have not gone to the cinema in the past 12 months, N=10,730

Survey conducted by a mix of CAWI, CAPI and PAPI methods.

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