The survey results showed that almost 95 percent of the respondents under 25 years checked online reviews on the products they were interested in, this share was reported to be smaller among older generations. However, more than 80 percent of the representatives among every age group of Russian e-buyers, checked reviews during the last online purchase.
Share of online shoppers who checked reviews during last online shopping in Russia in 2020, by age group
Characteristic
Share of respondents
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Data Insight (RU). (September 2, 2020). Share of online shoppers who checked reviews during last online shopping in Russia in 2020, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1177118/russian-e-buyers-interest-in-product-reviews-by-age/
Data Insight (RU). "Share of online shoppers who checked reviews during last online shopping in Russia in 2020, by age group." Chart. September 2, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1177118/russian-e-buyers-interest-in-product-reviews-by-age/
Data Insight (RU). (2020). Share of online shoppers who checked reviews during last online shopping in Russia in 2020, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1177118/russian-e-buyers-interest-in-product-reviews-by-age/
Data Insight (RU). "Share of Online Shoppers Who Checked Reviews during Last Online Shopping in Russia in 2020, by Age Group." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1177118/russian-e-buyers-interest-in-product-reviews-by-age/
Data Insight (RU), Share of online shoppers who checked reviews during last online shopping in Russia in 2020, by age group Statista, https://www.statista.com/statistics/1177118/russian-e-buyers-interest-in-product-reviews-by-age/ (last visited September 01, 2024)
Share of online shoppers who checked reviews during last online shopping in Russia in 2020, by age group [Graph], Data Insight (RU), September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1177118/russian-e-buyers-interest-in-product-reviews-by-age/