E-commerce market size in Russia 2019-2028
In 2023, the e-commerce market size in Russia increased by 48 percent year-over-year, having reached almost eight trillion Russian rubles. A steadily expanding market, Russian e-commerce experienced a particularly accelerated growth over the past years, and the coronavirus (COVID-19) pandemic contributed significantly to its growth. In 2028, the market size was forecast to exceed 20 trillion Russian rubles.
Russian e-commerce market consolidation
The principal underlying drivers of e-commerce development in the region were high internet penetration rates together with a strong customer social media presence, which gradually led to high online shopping disposition in the society. Consequently, the e-commerce penetration rate across Russia was reported at over 52 percent in 2021.
Global outlook
From a global standpoint, retail e-commerce revenue was to reach 6.3 trillion U.S. dollars in 2024, with China being one of the front-runners. Furthermore, retail e-commerce sales value in the United States was reported at around 1.1 trillion U.S. dollars in 2023.