Projected e-commerce market value in Russia 2011-2021

The Russian e-commerce is one of the major emerging online commerce markets worldwide. A steadily expanding market since 2010, experienced a particularly accelerated growth during the last years and the coronavirus (COVID-19) pandemic is projected to contribute to its further growth. In 2021, the market value increased by more than 50 percent year-over-year, exceeding four trillion Russian rubles.  

Russian e-commerce market consolidation

The principal underlying drivers of e-commerce development in the region were high internet penetration rates together with a strong customer social media presence, which gradually led to high online shopping disposition in the society. Consequently, the e-commerce penetration rate across Russia was reported at over 52 percent in 2021.

Global outlook

From a global standpoint, e-commerce turnover amounted to almost 4.9 trillion U.S. dollars in 2021. China was one of the frontrunners, accounting for roughly 1.2 trillion U.S. dollars in online retail revenues in 2021. While e-commerce sales value in the United States was reported at 762.7 billion U.S. dollars over 2020.