Projected e-commerce market value in Russia 2011-2025

The Russian e-commerce is one of the major emerging online commerce markets worldwide. A steadily expanding market since 2010, experienced a particularly accelerated growth during the last years and the coronavirus (COVID-19) pandemic is projected to contribute to a further growth of this industry in the country. Namely, the value of the Russian e-commerce market is estimated to more than quadruple in value between 2020 and 2025, amounting to 10.9 trillion Russian rubles in the last observed period.     

Russian e-commerce market consolidation

The principal underlying drivers of e-commerce development in the region were high internet penetration rates along with the strong customer social media presence, which gradually led to a high online shopping disposition in the society. Consequently, the e-commerce penetration rate across Russia is projected to mark 60 percent by 2023.

Global outlook

From a global standpoint, e-commerce turnover amounted to almost 4.3 trillion U.S. dollars in 2020. China was one of the frontrunners, accounting for roughly 860 billion U.S. dollars in online retail revenues in 2019. While the United States' e-commerce market value was reported at 517 U.S. dollars over 2018.