Number of new added users during Singles' Day sales in China 2019, by e-commerce app

Published by
Yihan Ma,
Oct 12, 2020
Mobile Taobao's active users during Singles' Day sales in 2019 increased by about 96.4 million compared to the previous year. In 2019, Taobao recorded around 476 million daily active users on Singles' Day.

User increase during Singles' Day sales in China in 2019 compared to 2018, by e-commerce platform (in millions)

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Release date

November 2019

Region

China

Survey time period

2019

Supplementary notes

The number of new users equals the number of active users during Singles' Day sales in 2019 minus the number of active users during Singles' Day sales in 2018.

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