Share of fashion shoppers from online-only retailers in the UK 2021, by age group

Published by

Stephanie Chevalier,

Mar 15, 2023

According to the results of a consumer survey conducted in July and August 2021, online-only retailers such as ASOS, Boohoo, and Amazon were particularly popular among British fashion shoppers of all ages. Those between 16 and 44 years old used online-only channels for their fashion purchases the most, with 60 percent of respondents in this age range doing so.

Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group

Characteristic	Share of respondents
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Release date

September 2021

More information

Region

United Kingdom

Survey time period

July and August 2021

Number of respondents

2,000 respondents

Age group

16 years and older

Special properties

shopper for fashion from online-only retailers in the past three months

Supplementary notes

This question was phrased by the source as follows: "Which of the following have you shopped for fashion (including accessories and footwear) in the past 3 months: online-only e.g. ASOS, Amazon, Boohoo."

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