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UK: share of fashion consumers shopping from online-only retailers 2020

According to the results of consumer survey conducted in July 2020, younger consumers in the age groups 16-24 and 25-34 preferred purchasing fashion from online-only retailers in the UK. Nearly 70 percent of respondents in these two age groups said they shopped for fashion from online-only retailers such as ASOS, Amazon and Boohoo in the past three months to the date of survey. This share was considerably lower in the older age groups.

Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) in 2020, by age group

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Release date

October 2020


United Kingdom

Survey time period

July 2020

Number of respondents

2,000 respondents

Special properties

shopper for fashion in the past three months

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Statistics on "Online clothing market in the United Kingdom (UK)"

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