According to a survey carried out in the second quarter of 2023, almost half of Finnish Gen Z respondents purchased clothing and shoes online. Around four in ten millennials reported buying fashion over the internet, whereas around 37 percent of Gen X shoppers did the same.
Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation
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Klarna. (August 28, 2023). Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1319213/consumers-shopping-clothing-and-shoes-online-finland/
Klarna. "Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation." Chart. August 28, 2023. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1319213/consumers-shopping-clothing-and-shoes-online-finland/
Klarna. (2023). Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1319213/consumers-shopping-clothing-and-shoes-online-finland/
Klarna. "Share of Consumers Shopping Clothing and Shoes Online in Finland in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 28 Aug 2023, https://www.statista.com/statistics/1319213/consumers-shopping-clothing-and-shoes-online-finland/
Klarna, Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1319213/consumers-shopping-clothing-and-shoes-online-finland/ (last visited October 07, 2024)
Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation [Graph], Klarna, August 28, 2023. [Online]. Available: https://www.statista.com/statistics/1319213/consumers-shopping-clothing-and-shoes-online-finland/