In May 2022, fashion marketplace Zalando had a wide reach in Finland. That month, the portal was by far the most visited fashion and apparel website in the nordic country, representing about 14 and a half percent of the total desktop traffic for this category. H&M's website ranked second, with only 4.2 percent of visits.
Most popular fashion and apparel websites in Finland in May 2022, based on share of visits
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Statistics on E-commerce in the Nordics
Overview
7
- Premium Statistic E-commerce revenue in the Nordic countries 2021
- Premium Statistic Cross-border B2C e-commerce revenue in the Nordics 2019-2021
- Premium Statistic Cross-border e-commerce share in the Nordics 2019-2021
- Premium Statistic Annual growth in e-commerce revenue in the Nordics 2021-2022
- Premium Statistic Mobile shopping penetration in the Nordics 2020-2021
- Premium Statistic Cart abandonment rate in the Nordics 2022
- Basic Statistic Annual growth in e-commerce traffic in the Nordics 2022, by device
Segments
5
- Basic Statistic Most commonly purchased products online in the Nordics 2021
- Premium Statistic E-commerce revenue in Sweden 2021, by product category
- Premium Statistic Online physical goods revenue in Norway 2021, by category
- Premium Statistic Value of products purchased online in Denmark 2021, by category
- Premium Statistic E-commerce market revenue in Finland 2017-2027, by segment
E-commerce adoption
5
- Premium Statistic Online commerce revenue share of companies in Europe 2021, by country
- Basic Statistic Share of enterprises B2C e-commerce sales via a website in Sweden 2013-2021
- Basic Statistic Share of enterprises B2C e-commerce sales via a website in Norway 2013-2021
- Basic Statistic Share of enterprises that make B2C e-commerce sales via websites in Denmark 2013-2021
- Basic Statistic Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2021
E-commerce sites
8
- Premium Statistic Most used international marketplaces in Sweden 2021
- Premium Statistic Leading online marketplaces in Norway 2021
- Premium Statistic Most popular marketplaces in Denmark 2021
- Basic Statistic Leading online marketplaces in Finland 2021
- Premium Statistic Sweden: Top 10 online stores
- Premium Statistic Norway: Top 10 online stores
- Basic Statistic Denmark: Top 10 online stores
- Premium Statistic Finland: Top 10 online stores
Consumption
8
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2021
- Premium Statistic Share of domestic and cross-border online shoppers in Sweden 2021
- Premium Statistic Share of domestic and cross-border online shoppers in Norway 2021
- Premium Statistic Share of domestic and cross-border online shoppers in Denmark 2022
- Premium Statistic Share of domestic and cross-border online shoppers in Finland 2021
- Basic Statistic Individuals who ordered online in Sweden 2021, by gender and amount spent
- Basic Statistic Share of online shoppers in Norway 2021, by category and gender
- Basic Statistic Share of online shoppers in Denmark 2016-2022, by age group
Delivery & payment
8
- Premium Statistic Willingness to pay extra for fast delivery in Europe 2021, by country
- Premium Statistic Preferred delivery type when ordering online in the Nordics 2021
- Premium Statistic Most important delivery factors for online purchases in the Nordics 2021
- Premium Statistic Preferred delivery time among online shoppers in the Nordics 2021
- Premium Statistic Most preferred payment methods for online purchases in Nordic countries 2021
- Premium Statistic Leading payment methods for online shopping in Sweden 2021
- Premium Statistic Online payment methods in Norway 2021
- Premium Statistic Online payment methods in Denmark 2021
Social shopping
5
- Premium Statistic Consumer attitudes towards social commerce in the Nordics 2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2022, by device
- Premium Statistic Social commerce purchase drivers in the Nordic countries 2022
- Premium Statistic Share of social shoppers in the Nordic countries 2022, by social media platform
- Premium Statistic Consumers shopping on social media in Sweden 2022, by age group
Further related statistics
15
- Marketplace websites amid the coronavirus lockdown in Spain between January & March
- Openness to purchasing fashion items exclusively online in the United Kingdom 2017
- Leading e-commerce and shopping websites in the U.S. 2022, based on visit share
- Revenue of fashion and accessories via mail order or the internet in Norway 2008-2021
- Next profit by sales channel 2010-2022
- Top reasons of online shoppers worldwide to purchase at a marketplace 2019
- Frequency of purchasing fashion items online in the United Kingdom 2017
- Quarterly revenue of Zalando 2012-2022
- U.S. online shopper preference for first-time & repeat purchases 2019
- Global online shopper preference for first-time & repeat purchases 2019
- Forecast of the fast fashion apparel market size worldwide from 2021 to 2026
- Number of web visitors of Jumia in Africa 2017-2020
- QUIZ plc: underlying profit 2017-2022
- Export value of anise, fennel, coriander and cumin seeds from Sweden 2008-2018
- Shopping intentions for Mother's Day in Poland 2021
Further Content: You might find this interesting as well
Statistics
- Marketplace websites amid the coronavirus lockdown in Spain between January & March
- Openness to purchasing fashion items exclusively online in the United Kingdom 2017
- Leading e-commerce and shopping websites in the U.S. 2022, based on visit share
- Revenue of fashion and accessories via mail order or the internet in Norway 2008-2021
- Next profit by sales channel 2010-2022
- Top reasons of online shoppers worldwide to purchase at a marketplace 2019
- Frequency of purchasing fashion items online in the United Kingdom 2017
- Quarterly revenue of Zalando 2012-2022
- U.S. online shopper preference for first-time & repeat purchases 2019
- Global online shopper preference for first-time & repeat purchases 2019
- Forecast of the fast fashion apparel market size worldwide from 2021 to 2026
- Number of web visitors of Jumia in Africa 2017-2020
- QUIZ plc: underlying profit 2017-2022
- Export value of anise, fennel, coriander and cumin seeds from Sweden 2008-2018
- Shopping intentions for Mother's Day in Poland 2021
SimilarWeb. (June 21, 2022). Most popular fashion and apparel websites in Finland in May 2022, based on share of visits [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1256710/finland-fashion-and-apparel-websites/
SimilarWeb. "Most popular fashion and apparel websites in Finland in May 2022, based on share of visits." Chart. June 21, 2022. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1256710/finland-fashion-and-apparel-websites/
SimilarWeb. (2022). Most popular fashion and apparel websites in Finland in May 2022, based on share of visits. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1256710/finland-fashion-and-apparel-websites/
SimilarWeb. "Most Popular Fashion and Apparel Websites in Finland in May 2022, Based on Share of Visits." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1256710/finland-fashion-and-apparel-websites/
SimilarWeb, Most popular fashion and apparel websites in Finland in May 2022, based on share of visits Statista, https://www.statista.com/statistics/1256710/finland-fashion-and-apparel-websites/ (last visited January 27, 2023)
Most popular fashion and apparel websites in Finland in May 2022, based on share of visits [Graph], SimilarWeb, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1256710/finland-fashion-and-apparel-websites/