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Leading topics in Trump's TV ads during presidential campaign in the U.S. 2020

Published by
Marie Charlotte Götting,
Oct 28, 2020
Considering the focus of TV ads aired by the Republican presidential candidate Donald Trump as part of the election campaign 2020, a study found that the topics covered in Trump's TV ads focused mostly on economic factors. According to the findings, in 63 percent of TV ads aired , the topic of jobs was addressed, followed by the issues of immigration covered in 50.8 percent of Trump's ads, and economy overall with 47.2 percent of ads.

Leading issue focus of Trump TV advertising during presidential campaign in the United States as of September 2020

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Sources

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Release date

October 2020

Region

United States

Survey time period

September 5 to 27, 2020

Special properties

totals refer only to candidate-sponsored ads

Supplementary notes

The percentages represent the share of ads in which the issue appeared; multiple issues could have been part of one advertising spot.

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election2020 Presidential Election and the Media
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