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Germany: COVID-19 impact on holiday shopping methods 2020

Published by
Stephanie Chevalier,
Apr 26, 2022
The COVID-19 pandemic has drastically changed the way many consumers do their shopping. E-Commerce in particular has been a popular avenue for shoppers. This trend seems to grow popular among German consumers as about 40 percent of German consumers stated they were more interested in shopping online this upcoming holiday season in comparison to last year. Furthermore, 30 percent of German survey respondents also stated they are more interested in shopping in-app this holiday season compared to last year.

Compared to last year, how interested are you in shopping for the holidays in the following ways?

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Source

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Release date

June 2020

Region

Germany

Survey time period

May 14 to 15, 2020

Number of respondents

504 respondents

Age group

18 years and older

Supplementary notes

Values may not add up to 100 percent due to rounding.

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