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Type of luxury goods preferred in China 2020, by age group

Type of luxury goods preferred in China as of December 2020, by age group

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Sources

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Release date

December 2020

Region

China

Survey time period

as of December 2020

Number of respondents

3,000 respondents

Supplementary notes

Gen Z was defined as the generation born after 1995.
Millennials was defined as the generation born between 1980 and 1995.

The question was phrased by the source as follows: "Please choose the types of luxury you have purchased in the past two years"
This question also offered the options of other, which were chosen by few respondents; classics include classic editions and their modified version; cross-brand collaborations refers to cross-brand co-designs.

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