According to a survey conducted in December 2020 on the luxury market in China, the most preferred type of luxury goods in China was classics. More than half of the millennials and elder generations preferred to purchase classics, while generation Z showed a higher preference for designer editions and cross-brand collaborations.
Type of luxury goods preferred in China as of December 2020, by age group
Characteristic
Gen Z
Millennials
Elder generations
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Gen Z was defined as the generation born after 1995.
Millennials was defined as the generation born between 1980 and 1995.
The question was phrased by the source as follows: "Please choose the types of luxury you have purchased in the past two years"
This question also offered the options of other, which were chosen by few respondents; classics include classic editions and their modified version; cross-brand collaborations refers to cross-brand co-designs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bain & Company. (December 16, 2020). Type of luxury goods preferred in China as of December 2020, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1194730/china-type-of-luxury-goods-preferred-by-age-group/
Bain & Company. "Type of luxury goods preferred in China as of December 2020, by age group." Chart. December 16, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1194730/china-type-of-luxury-goods-preferred-by-age-group/
Bain & Company. (2020). Type of luxury goods preferred in China as of December 2020, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1194730/china-type-of-luxury-goods-preferred-by-age-group/
Bain & Company. "Type of Luxury Goods Preferred in China as of December 2020, by Age Group." Statista, Statista Inc., 16 Dec 2020, https://www.statista.com/statistics/1194730/china-type-of-luxury-goods-preferred-by-age-group/
Bain & Company, Type of luxury goods preferred in China as of December 2020, by age group Statista, https://www.statista.com/statistics/1194730/china-type-of-luxury-goods-preferred-by-age-group/ (last visited September 01, 2024)
Type of luxury goods preferred in China as of December 2020, by age group [Graph], Bain & Company, December 16, 2020. [Online]. Available: https://www.statista.com/statistics/1194730/china-type-of-luxury-goods-preferred-by-age-group/
