Generation Z consumers in China - statistics & facts
There has never been a generation in China as privileged as Generation Z. Born between 1995 and 2009, Gen-Zs in China have lived most of their lives during the country's astounding economic growth and the revolution in modern technologies. Therefore, like their western peers, Gen-Z in China are often more tech-savvy and confident in spending than their predecessors. Resulting from the One-Child Policy, Generation Z only constituted about 16.5 percent of the entire country's population, significantly lower than Generation Y and Generation X. However, they have shown striking potential in dominating the country's consumer market.
Though many of them are still students, Generation Z in China outearn previous generations. With an average monthly income of more than 4,200 yuan, Gen-Z consumers in China were estimated to contribute over five trillion yuan in consumption.
How do Gen-Z consumers reshape China's retail landscape?
The younger generation has made a strong presence in many fields of China's consumer goods industry. As of 2022, Zoomers accounted for 23 percent of China's fashion consumers, only next to millennials. Furthermore, they have become an increasingly important consumer group for electronics and personal luxury goods. As a result, many businesses have started shifting their focus to Zoomers and their spending patterns.
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Research expert covering e-commerce and FMCG in Greater China