According to a survey by Rakuten Insight in the Philippines in June 2023, 55 percent of the respondents aged 16 and 24 years stated that they had not used an online travel agency. By comparison, 40 percent of respondents between 25 and 34 years and 45 and 54 years old stated that they used an online travel agency.
Online travel agency usage in the Philippines as of June 2023, by age group
The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"
The survey was conducted among:
2,919 respondents aged 16 - 24 years
4,983 respondents aged 25 - 34 years
3,450 respondents aged 35 - 44 years
1,325 respondents aged 45 - 54 years
509 respondents aged 55 years and older
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Rakuten Insight. (August 2, 2023). Online travel agency usage in the Philippines as of June 2023, by age group [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1201683/philippines-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Online travel agency usage in the Philippines as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1201683/philippines-online-travel-agency-usage-by-age-group/
Rakuten Insight. (2023). Online travel agency usage in the Philippines as of June 2023, by age group. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1201683/philippines-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Online Travel Agency Usage in The Philippines as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201683/philippines-online-travel-agency-usage-by-age-group/
Rakuten Insight, Online travel agency usage in the Philippines as of June 2023, by age group Statista, https://www.statista.com/statistics/1201683/philippines-online-travel-agency-usage-by-age-group/ (last visited December 14, 2024)
Online travel agency usage in the Philippines as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201683/philippines-online-travel-agency-usage-by-age-group/