According to a survey conducted by Rakuten Insight in South Korea in 2023, close to 52 percent of respondents stated that they had used an online travel agency in the past. Roughly five percent had not heard of such agencies before.
Share of people who used online travel agencies in South Korea as of June 2023
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Rakuten Insight. (August 2, 2023). Share of people who used online travel agencies in South Korea as of June 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1203059/south-korea-share-of-people-using-online-travel-agencies/
Rakuten Insight. "Share of people who used online travel agencies in South Korea as of June 2023." Chart. August 2, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1203059/south-korea-share-of-people-using-online-travel-agencies/
Rakuten Insight. (2023). Share of people who used online travel agencies in South Korea as of June 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1203059/south-korea-share-of-people-using-online-travel-agencies/
Rakuten Insight. "Share of People Who Used Online Travel Agencies in South Korea as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203059/south-korea-share-of-people-using-online-travel-agencies/
Rakuten Insight, Share of people who used online travel agencies in South Korea as of June 2023 Statista, https://www.statista.com/statistics/1203059/south-korea-share-of-people-using-online-travel-agencies/ (last visited September 20, 2024)
Share of people who used online travel agencies in South Korea as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203059/south-korea-share-of-people-using-online-travel-agencies/