A December 2020 study focused on the digital trends in the travel and hospitality industry worldwide. When asked about the main areas of focus for digital initiatives, 20 percent of respondents believed that using digital tools to improve the consistency of the customer experience will be a priority for their companies in 2021. Meanwhile, 15 percent of the survey sample stated that their organization will concentrate on increasing digital initiatives to minimize physical contact.
What are the main areas of focus for the digital initiatives of your company in the year ahead?
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Adobe. (February 2, 2021). What are the main areas of focus for the digital initiatives of your company in the year ahead? [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1214169/digital-initiatives-in-the-tourism-industry-worldwide/
Adobe. "What are the main areas of focus for the digital initiatives of your company in the year ahead?." Chart. February 2, 2021. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1214169/digital-initiatives-in-the-tourism-industry-worldwide/
Adobe. (2021). What are the main areas of focus for the digital initiatives of your company in the year ahead?. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1214169/digital-initiatives-in-the-tourism-industry-worldwide/
Adobe. "What Are The Main Areas of Focus for The Digital Initiatives of Your Company in The Year Ahead?." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1214169/digital-initiatives-in-the-tourism-industry-worldwide/
Adobe, What are the main areas of focus for the digital initiatives of your company in the year ahead? Statista, https://www.statista.com/statistics/1214169/digital-initiatives-in-the-tourism-industry-worldwide/ (last visited August 09, 2022)