AI implementation level of travel companies worldwide

A global survey involving companies with revenue higher than one billion U.S. dollars investigated the level of AI maturity in the travel industry. The firms were classified based on the implementation level of a series of AI-related capabilities, ranging from cloud and platform tools to AI strategies. As of September 2021, two-thirds of the surveyed travel companies were labeled as "AI Experimenters", meaning that they lacked mature AI strategies and the capabilities to operationalize. Meanwhile, "AI Achievers" - businesses that had differentiated AI strategies and the ability to operationalize for value - accounted for 13 percent of the sample.

Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies

Characteristic	Share of companies
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Release date

November 2022

More information

Region

Worldwide

Survey time period

August to September 2021

Number of respondents

76 respondents

Special properties

executives of travel companies with revenue higher than one billion U.S. dollars and that have at least agreed upon some basic AI strategy

Supplementary notes

The source defines AI maturity as the level to which companies have mastered a series of AI-related capabilities. These include foundational AI capabilities (e.g. cloud and platform tools, architecture and governance) and differentiation AI capabilities (e.g. AI strategy and C-suite sponsorship).

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