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Average retention rate of travel & tourism apps worldwide 2021

Published by Statista Research Department, May 18, 2022
The retention rate measures the percentage of users who continue to use an app after having downloaded it. According to a 2021 study, hospitality and tourism apps had a 44 percent average retention over 90 days that year. Meanwhile, the average annual retention rate of this kind of apps was 31 percent in 2021.

Average retention rate of travel, tourism, and hospitality apps worldwide in 2021

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Source

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Release date

April 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source specifies that it analyzed 1,000 iOS and Android apps across different categories, including travel, tourism & hospitality apps.

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