According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 66 percent of Indian respondents had used the travel platform Make My Trip at least once. This share was divided into 67 percent of female respondents and 65 percent of male respondents. Most agencies active in India had a balanced gender ratio. The agencies Goibibo and Booking.com are more popular with female customers.
Share of agencies used for online travel services in India as of June 2023, by gender
The survey question was: "Which of these online travel agencies have you used before?"
mulitple answers possible
Gender breakdowns:
Female: 7,083 respondents
Male: 9,658 respondents
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Rakuten Insight. (August 2, 2023). Share of agencies used for online travel services in India as of June 2023, by gender [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. "Share of agencies used for online travel services in India as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. (2023). Share of agencies used for online travel services in India as of June 2023, by gender. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. "Share of Agencies Used for Online Travel Services in India as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight, Share of agencies used for online travel services in India as of June 2023, by gender Statista, https://www.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/ (last visited October 09, 2024)
Share of agencies used for online travel services in India as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/