Cheap and best with easy access
Social media usage has played a significant role in giving domestic tourism a boost. With an increase in the number of social media users, travelers use online platforms for posting pictures and sharing information on the places they visited. Among the leading travel profiles on Twitter, Kerala Tourism was the most popular among Indians as of 2019. Keeping up to date with the trending travel destinations, the cheapest travel and budget hotels are on the mind of every traveler. This is now possible with just the click of a button.
The effects of political unrest
With this kind of dependency on the tourism sector on the internet, many incurred economic losses due to the recent internet shutdowns. Tourism markets in the Jammu and Kashmir regions, for example, have been directly affected by political unrest, along with numerous internet shutdowns in 2019. This situation has not only witnessed reduced tourist numbers but has affected the livelihoods of many Kashmiris who are solely dependent on employability within this industry. The region, which is a nature lover’s paradise, has been a major attraction for both domestic and foreign tourists for decades. Ancient shrines like Vaishno Devi and Jalandra Devi are present in the state that account for over half of the region’s domestic tourists.