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Global e-cigarette market share 2014-2021, by company

Published by
Koen van Gelder,
Nov 23, 2022
The world's leading tobacco companies have been increasing their market share in the e-cigarettes and vaping market in recent years. Back in 2014, the global electronic cigarette market was still controlled by independent companies, which held an 82 percent market share. As of 2021, this share decreased to just over 60 percent.

Market share of e-cigarettes worldwide from 2014 to 2021, by company

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Release date

November 2022

Region

Worldwide

Survey time period

2014 to 2021

Supplementary notes

*Altria acquired a 35 percent stake in JUUL Labs in 2018.

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Statistics on " Imperial Brands "

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Overview

5

Company metrics

8

Tobacco brands

7

Further related statistics

21

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Topics

Electronic cigarettes in FranceTobacco industryElectronic Cigarettes (E-cigarettes)Smokeless tobacco in the United StatesTobacco products in the U.S.
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