Ranking of the most valuable tobacco brands worldwide 2020

In 2020, Marlboro was by far the most valuable tobacco brand in the world, with a brand value of almost 33 billion U.S. dollars. L&M, which ranked second, had a brand value of just over 6 billion U.S. dollars that year.

Smokers in the U.S. In 2019, prevalence of smoking in the United States was at its highest among American Indian adults. Roughly 30 percent of American Indian adults smoked that year, while prevalence among Asian adults reached just under eight percent. Smoking has, however, become less common in the United States over the past few decades: between 2000 and 2017, the number of smokers has decreased by almost ten percent.


An electronic cigarette, a.k.a. e-cigarette, is an electronic device aimed at providing a similar sensation to smoking tobacco, without the actual smoke. The use of electronic cigarettes was a method chosen by many U.S. consumers in order to help them quit smoking: almost four million Americans quit smoking using such a device in 2019.

Most valuable tobacco brands worldwide in 2020

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Release date

February 2020



Survey time period


Supplementary notes

The source provides the following definition of Brand Value:"'Brand Value' is considered to be the value of the trade marks (and relating marketing IP and 'goodwill' attached to it) within the branded business."
Additional methodology is made available by the source.

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Statistics on "Tobacco"

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