Philip Morris International was the largest tobacco company worldwide in 2021, with a global market value of about 159.2 billion U.S. dollars. Altria Group followed in second place with a global market value of approximately 100.7 billion U.S. dollars. Despite falling cigarette smoking rates, tobacco companies have been able to consistently maintain or grow their revenue year after year.
Tobacco industry
Globally, Philip Morris International achieved net revenues of approximately 82 billion U.S dollars in 2021, more than double the value of British American Tobacco’s global revenues that year. Other prominent players in the global tobacco industry include Japan Tobacco International and Imperial Brands, which manufactures globally renowned cigarette brands such as Winston, Davidoff and West.
Tobacco brands
In 2021, the most valuable tobacco brand in the world was Marlboro, manufactured by Philip Morris International, with a brand value exceeding 35.5 billion U.S. dollars. Marlboro’s brand value was five times higher than that of competing brands such as L&M and Pall Mall cigarettes. Other leading tobacco brands that year included Winston, Camel and Rothmans.
Leading tobacco companies worldwide in 2021, based on market value
(in billion U.S. dollars)
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Forbes. (May 12, 2022). Leading tobacco companies worldwide in 2021, based on market value (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/942132/leading-10-tobacco-companies-worldwide-based-on-net-sales/
Forbes. "Leading tobacco companies worldwide in 2021, based on market value (in billion U.S. dollars)." Chart. May 12, 2022. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/942132/leading-10-tobacco-companies-worldwide-based-on-net-sales/
Forbes. (2022). Leading tobacco companies worldwide in 2021, based on market value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/942132/leading-10-tobacco-companies-worldwide-based-on-net-sales/
Forbes. "Leading Tobacco Companies Worldwide in 2021, Based on Market Value (in Billion U.S. Dollars)." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/942132/leading-10-tobacco-companies-worldwide-based-on-net-sales/
Forbes, Leading tobacco companies worldwide in 2021, based on market value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/942132/leading-10-tobacco-companies-worldwide-based-on-net-sales/ (last visited June 30, 2022)