Russia: smart TV sales 2021

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In 2021, 4.6 million smart TV devices were sold in Russia, down 500 thousand devices compared to the previous year. The sales volume saw a steady increase between 2018 and 2020.

Smart TV market overview in Russia

Smart TV is one of the most employed smart devices in Russia to date. This is also reflected in the increased internet penetration of smart TVs in the region. As of 2021, around 33 million smart TVs were counted in Russia. The Russian Smart TV market was expected to decline in 2022 because consumers were expected to decrease their spending due to the economic crisis caused by the Russian invasion of Ukraine.

Smart homes in Russia

Russia has experienced substantial annual growth in the number of Smart Homes since 2017. The rapidly developing sector generated nearly 800 million U.S. dollars in revenues in 2020 and was projected to reach 2.75 billion U.S. dollars by 2025. The smart appliances segment was by far the most profitable in the market, accounting for the greatest average revenue per home. 