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Most popular information channels to learn of festive offers Indonesia 2021

Published by R. Hirschmann, Jun 7, 2021
A survey on Indonesian consumer behavior during Ramadan in 2021 found that 53 percent of the respondents learned about festive offers during Ramadan from their mobile phones. During Ramadan, there is usually an increase in spending among Indonesian Muslims and shopping offers are plenty. This is driven in part by the 13th month salary that every employee receives and the tradition of buying new clothing items for Eid.

Leading information channels to learn about festive offers in Indonesia as of January 2021

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Source

Release date

March 2021

Region

Indonesia

Survey time period

January 2021

Number of respondents

approx. 1,000

Special properties

among Indonesian smartphone users

Method of interview

Online survey

Supplementary notes

Ramadan starts on April 13 and ends on May 12 in 2021.

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