Argentina: main product attributes considered when shopping online 2020

Published by
Stephanie Chevalier,
Sep 1, 2022
In a survey conducted in 2020, it was found that the main attribute taken into account by Argentineans when looking for a product online was the price, selected by 76 percent of respondents. This was followed by the product description and image, considered by 67 percent and 52 percent of the participants, respectively.

Main attributes considered when looking for a product in an online store in Argentina in 2020

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Sources

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Release date

October 2020

Region

Argentina

Survey time period

September 28 to October 7, 2020

Number of respondents

1,000 respondents

Special properties

Major Argentine cities

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not specify the age of respondents.

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