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E-commerce in Argentina – statistics & facts

Argentina is the third-largest e-commerce market in Latin America and the Caribbean, accounting for around nine percent of this region’s online sales revenue. The growth of Argentina’s online shopping segment surpasses, by far, its persistently high inflation rate. Between 2019 and 2020, the annual e-commerce revenue in Argentina more than doubled, registering a 125 percent growth rate. Altogether, business-to-consumer (B2C) and consumer-to-consumer (C2C) online sales reached over 905 billion Argentine pesos. Purchases through mobile devices are particularly on the rise: they generated five billion U.S. dollars in 2020 and are projected to reach 13 billion dollars by 2024.

How big is the Argentine e-commerce market?

Between 2017 and 2021, the number of e-commerce users in Argentina grew by nearly 33 percent. The country where Latin America’s largest online sales portal – Mercado Libre – was born is home to almost 27 million online consumers. Digital buyer penetration is also set to keep growing in the next years. In 2018, less than half of the Argentine population shopped online. This share was expected to stretch to practically 62 percent by 2025. Not only did Argentinians start to shop more frequently online, but they also widened the range of products acquired through the internet. The number of online orders went from 89 million in 2019 to 164 million in the following year – an increase of 84 percent and a likely result of the mobility restrictions imposed by the COVID-19 outbreak. In the same period, the total number of items purchased on the internet skyrocketed by 72 percent, surpassing 250 million in 2020.

Digital shoppers in Argentina expect faster deliveries

When asked why they bought products online, approximately 46 percent of Argentinian consumers said the purchasing process on the internet was easy and simple. More than one-third of those surveyed also mentioned that it saved them time, and they could do it at any time. However, there are still challenges for e-commerce in Argentina, namely in the field of logistics. In 2020, 44 percent of respondents stated that high shipping costs were among the major disadvantages of online shopping. About three out of ten digital shoppers added delivery delays to the list of difficulties. Probably as a result, most Argentinians carefully plan their online purchases, while also relying heavily on customer reviews and images.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Argentina" and take you straight to the corresponding statistics.

Segments

Use & demographics

Mercado Libre

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Argentina".

E-commerce in Argentina

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E-commerce in Argentina – statistics & facts

Argentina is the third-largest e-commerce market in Latin America and the Caribbean, accounting for around nine percent of this region’s online sales revenue. The growth of Argentina’s online shopping segment surpasses, by far, its persistently high inflation rate. Between 2019 and 2020, the annual e-commerce revenue in Argentina more than doubled, registering a 125 percent growth rate. Altogether, business-to-consumer (B2C) and consumer-to-consumer (C2C) online sales reached over 905 billion Argentine pesos. Purchases through mobile devices are particularly on the rise: they generated five billion U.S. dollars in 2020 and are projected to reach 13 billion dollars by 2024.

How big is the Argentine e-commerce market?

Between 2017 and 2021, the number of e-commerce users in Argentina grew by nearly 33 percent. The country where Latin America’s largest online sales portal – Mercado Libre – was born is home to almost 27 million online consumers. Digital buyer penetration is also set to keep growing in the next years. In 2018, less than half of the Argentine population shopped online. This share was expected to stretch to practically 62 percent by 2025. Not only did Argentinians start to shop more frequently online, but they also widened the range of products acquired through the internet. The number of online orders went from 89 million in 2019 to 164 million in the following year – an increase of 84 percent and a likely result of the mobility restrictions imposed by the COVID-19 outbreak. In the same period, the total number of items purchased on the internet skyrocketed by 72 percent, surpassing 250 million in 2020.

Digital shoppers in Argentina expect faster deliveries

When asked why they bought products online, approximately 46 percent of Argentinian consumers said the purchasing process on the internet was easy and simple. More than one-third of those surveyed also mentioned that it saved them time, and they could do it at any time. However, there are still challenges for e-commerce in Argentina, namely in the field of logistics. In 2020, 44 percent of respondents stated that high shipping costs were among the major disadvantages of online shopping. About three out of ten digital shoppers added delivery delays to the list of difficulties. Probably as a result, most Argentinians carefully plan their online purchases, while also relying heavily on customer reviews and images.

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Argentina".

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