Argentina is the fourth-largest e-commerce market in Latin America and the Caribbean, accounting for around seven percent of this region’s online sales revenue. The growth of Argentina’s online shopping segment surpasses, by far, its persistently high inflation. Between 2020 and 2021, the annual e-commerce revenue in Argentina increased by 68 percent, 20 percentage points higher than the economy's inflation rate. Altogether, business-to-consumer (B2C) and consumer-to-consumer (C2C) online sales reached 1.5 trillion Argentine pesos in 2021, breaking the one trillion pesos mark for the first time.
How big is the Argentine e-commerce market?
Between 2017 and 2021, the number of e-commerce users in Argentina grew by nearly 33 percent. The country where Latin America’s largest online sales portal – Mercado Libre – was born is home to almost 27 million online consumers. Digital buyer penetration is also set to keep growing in the next years. In 2018, less than half of the Argentine population shopped online. This share was expected to stretch to roughly 62 percent by 2025.
In terms of sales volume, Argentine e-commerce has also expanded, a likely result of the mobility restrictions imposed by the COVID-19 outbreak. In 2021, online shoppers bought nearly double the items they did a year earlier, while the number of orders grew 20 percent. This is a sign that the market is becoming more mature and dynamic as consumers trust the online channel enough to order a higher number of items per checkout. Purchases through mobile devices are particularly on the rise: they were estimated at nine billion U.S. dollars in 2021 and are projected to multiply threefold by 2025, reaching 27 billion dollars. None of the largest Latin American e-commerce markets are set to rival such growth.
Digital shoppers expect cheaper and faster deliveries
When asked why they bought products online, four in ten Argentine consumers said the purchasing process on the internet was easy and simple, that it saved them time, and they could do it at any time. However, there are still challenges for e-commerce in Argentina, namely in the field of logistics. Up to 40 percent of respondents stated that high shipping costs were among the major disadvantages of online shopping. About three out of ten digital shoppers added delivery delays to the list of difficulties. Probably as a result, most Argentinians carefully plan their online purchases, while also relying heavily on customer reviews and online research.
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In the following 5 chapters, you will quickly find the 38 most important statistics relating to "E-commerce in Argentina".