As of May 2021, young Americans seemed considerably more interested in learning more about investing compared to older generations. Among respondents born between 1997 and 2002 (Gen Z), 79 percent declared to be somewhat or very interested. On the other hand, only 59 percent of people born between 1956 and 1964 (young boomers) were interested in improving their knowledge about investing.
Share of individuals interested in learning more about investing in the United States in May 2020, by generation
Households with minimum income of 50,000 U.S. dollars
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How interested are you in learning more about investing?"
Figures refer to respondents who answered "strongly agree" or "somewhat agree".
Gen Z: born between 1997 and 2002.
Millennials: born between 1981 and 1996.
Gen X: born between 1965 and 1980.
Young boomers: born between 1956 and 1964.
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Vanguard. (August 6, 2020). Share of individuals interested in learning more about investing in the United States in May 2020, by generation [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1253782/interest-in-learning-about-investing-usa/
Vanguard. "Share of individuals interested in learning more about investing in the United States in May 2020, by generation." Chart. August 6, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1253782/interest-in-learning-about-investing-usa/
Vanguard. (2020). Share of individuals interested in learning more about investing in the United States in May 2020, by generation. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1253782/interest-in-learning-about-investing-usa/
Vanguard. "Share of Individuals Interested in Learning More about Investing in The United States in May 2020, by Generation." Statista, Statista Inc., 6 Aug 2020, https://www.statista.com/statistics/1253782/interest-in-learning-about-investing-usa/
Vanguard, Share of individuals interested in learning more about investing in the United States in May 2020, by generation Statista, https://www.statista.com/statistics/1253782/interest-in-learning-about-investing-usa/ (last visited November 03, 2024)
Share of individuals interested in learning more about investing in the United States in May 2020, by generation [Graph], Vanguard, August 6, 2020. [Online]. Available: https://www.statista.com/statistics/1253782/interest-in-learning-about-investing-usa/