Hottest housing markets for Gen Zers U.S. 2020

In 2020, Salt Lake City, Utah, was the hottest market for Generation Z home buyers in the United States. Gen Zers in Salt Lake City were responsible for over nine percent of mortgage requests in that metropolitan area. According to the source, affordability plays a role in choosing a home:the average loan amount in the most popular housing markets was between roughly 146,000 and 245,000 U.S. dollars. This was below the median sales price of new single-family homes in all regions across the U.S.

Metropolitan areas with the highest share of Generation Z home buyers in the United States in 2020

Characteristic	Share of Gen Z home buyers
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Release date

May 2021

More information

Region

United States

Survey time period

2020

Special properties

Generation Z

Supplementary notes

The source adds the following information: "LendingTree used generational definitions, from the Pew Research Center, to define the age range for Gen Zers as being born between 1997 and 2012.
Metropolitan statistical area (MSA) rankings were generated by looking at the percentage of total purchase mortgage requests from Gen Z borrowers on the LendingTree platform. The larger the share of requests from Gen Zers, the higher ranking a metro area received.
Borrower data was derived from mortgage requests and offers — given to users of the LendingTree mortgage shopping platform — across the nation’s 50 largest metropolitan areas from Jan. 1, 2020, to Dec. 31, 2020."

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